Ever wondered why Peacock was chosen as the National Bird of India? This magical creature wears a colorful train of feathers that speak of beauty, grace, and joy. In that way, it connects with the spirit of India and hence serves as the identity of the nation. With those decorative patterns and colors of the feathers, the bird is enticing and easily recognizable, and recallable by a common man. In the same way, your brand’s identity should be visually impactful and easily recognizable. With a clear expression of your company’s personality and values, it should be able to develop a strong recall value that resonates with your audience and nurtures lasting connections.
Peacock’s feathers known as the ‘train’ consist of microscopic structures that appear like crystals. These result in the reflection of various wavelengths of light on their colorful train. Your brand’s complete visual system is defined through specific typography, colors, illustration, and photography. A compelling compilation of all these factors helps in bringing out the visual wavelength that appeals to your audience. Peacock has a specific graceful way of spreading its feathers up to six feet behind its body in a long flowing colorful display. Similarly, your logo design’s directions and flows need to move in a specific and smooth style so that it reaches your audience effectively. Not to mention, this happens after diligent research and bold iterations.
Peacock is a symbol of knowledge, benevolence, and compassion. It’s beautiful physical attributes give us a strong feeling of positivity. Likewise, the brand name and messaging of your company should positively align with your brand’s physical reality. In an authentic manner, when your brand messaging clearly communicates your company values, it's undoubtedly going to reach your audience.
Peacocks are observed as protectors in Feng Shui. Their feathers are believed to safeguard people from threats and disasters. Again, the peculiar ‘eyes’ of the feathers represent a similar meaning. Keeping this aspect in mind, you should know that your brand identity is the face of your company that safeguards the rights of your customers. With the identity, the audience perceives your products, services, and the overall brand as authentic. Again, the guidelines including typography, color, image style, and more protect the consistency and originality of your identity everywhere.
With the same identity - the colors, the patterns, and the overall look - Peacock shows a capability to communicate in 11 types of different sounds. Another uniqueness in its voice comes from the fact that it is the only species in the bird kingdom that can yell. And their voice can be heard at a faraway distance. In the same way, your brand identity is just one. But it engages with your target audience in different ways - through digital media and print media - in the form of words, images, and videos. But to make the brand marketing successful it has to be loud enough to reach the audience and unique enough to remain authentic in a multitude of touchpoints.
When words are not enough to express, natural sound takes over. Watch the examples in the blog to stand out in the crowd.