Packaging for the box was one of the hardest challenges we faced in this project. As the product was being introduced the first time in the market, the packaging needed to convey key information. We, at PulsAero, took this challenge on our shoulders and started exploring different ways to convey the message in the purest form possible.
PROJECT MANAGER Kushal Kahar
COMMUNICATION MANAGER Bhawana Munet
DESIGNER Kanisha Jhaveri
CONTENT STRATEGIST Foziya Yusuf
Building a box that's will help a person to increase their hearing age is remarkable. The box needed to resonate with the user and convey the message preciously. After many renders and days of the iterative process of finding the right fit, we came up with this magenta color building a beautiful contrast between the background ear. The purest form of white combined with the vibrant magenta made a clear fit. The other sides of the box also required key information which were neatly crafted. Overall, the proportion and size made it easier to hold in hands.
The other accessories required mandatory things like a Product Catalog, Warranty card, Pouch for protection, soft buds for covering the ears. Everything was neatly crafted to provide a seamless experience to unbox and enjoy the experience.
The packaging of WeHear brought us a new challenge in describing a message which was never told to the customers in India. The challenge being the underlying technology which is fairly new and people needing a clear headspace to understand the concept of the open ear. That is why the packaging needed to convey the message of open ear preciously and accurately, which we were able to achieve. If you want to learn more about our next adventure of building the digital experience of WeHear, then Click Here to learn more.