After building everything from scratch, we came to the point where we wanted to reveal everything, but the execution needed to be thoughtful and precious. Both the team of Khet Direct & PulsAero went on to a deep conversation about the ways to reveal the whole and onboard early adopters to visit the digital storefront and order their first pack.
After the whole planning, we needed all the collaterals like Campaign creatives, copy, landing pages for online activity. For offline hoardings, newspaper ads, flyers, A3 posters were required. Well, everything was taken care of by the creative team, and we delivered the following things in style.
PROJECT MANAGER Kushal Kahar
COMMUNICATION MANAGER Bhawana Munet
DESIGNER Kanisha Jhaveri
CONTENT STRATEGIST Foziya Yusuf
Many milestones were achieved. Many results were above our expectations. We were able to achieve 150+ orders in the first week of the launch in Ahmedabad city. The satisfaction rate of the first time buyers were over 90%.More than 60% of the customers converted to a monthly subscription model. Khet Direct team personally thanked us for this wonderful opening.